Qualitative research including group discussions (focus groups), in-depth interviews and online
Quantitative research including online, face to face or telephone surveys
End-to-end market and social research from design through to reporting
Part-project support, such as moderation of group discussions
Research reviews and audits
Research design and methodological advice
Understand markets & customers through segmentation, usage & attitude studies, customer needs and satisfaction research
Develop and monitor communications and advertising
Develop brand positioning strategies
Monitor brand health
Develop new products & services
Develop business and marketing plans
Consumers, general public, current and target customers
Businesses, including business owners and decision-makers, suppliers, clients and target clients
Stakeholders including employees, management team and Executives, donors, volunteers and Boards
Disability services
Aged care
Retirement villages
Community health services
Education savings planning
Peak bodies for services, support, research & advocacy
Packaged food
Backpackers accommodation
Retailing
Motor vehicle accessories
Home accessories
Allied health services
Broking
Building products and services
Telecommunications
Office supplies
Motor vehicle accessories
Health
Environment and sustainability
Public safety
Social services
Reflections Research is a Melbourne-based boutique market and social research agency established in 2011 by Gail Thomson
To us, the name Reflections Research is suggestive of reflective or critical thinking, which can be defined as open-minded, well-considered, disciplined, informed by evidence and goes beyond the superficial. This encapsulates our approach to research. Plus, we love reflections and the alliteration
Over her 25 year plus career, as well as a track record delivering high quality meaningful and actionable research, Gail also has experience on the client side and therefore understands the role and importance of research insights in business decision-making. She teaches marketing at post-graduate level and has a post-graduate business qualification.
Gail is an AMSRS (Australian Market & Social Research Society) Fellow and holds QPR (Qualified Professional Researcher) accreditation. This provides assurance of professional experience, expertise and ethical practice.
All research is undertaken in accordance with the AMSRS Code of Professional Behaviour. For a copy of our Privacy Policy, please click here.
Research tailored to your needs
Meaningful and actionable insights
Track record of on-time and on-budget project delivery
Friendly and professional service combined with a passion for great research
Independent research business means lower overheads and the ability to provide cost-effective research
Extensive network of associates means we can assemble the right team, the right skills and scale-up or scale-down to any project size or time-frame
