Reflections Research

Market & Social Research Services

Reflections Research

For organisations who want to reflect customer needs in their decisions



What we do

Qualitative research including group discussions (focus groups), in-depth interviews and online

Quantitative research including online, face to face or telephone surveys

End-to-end market and social research from design through to reporting

Part-project support, such as moderation of group discussions

Research reviews and audits

Research design and methodological advice


Our research is used to...

Understand markets & customers through segmentation, usage & attitude studies, customer needs and satisfaction research

Develop and monitor communications and advertising

Develop brand positioning strategies

Monitor brand health

Develop new products & services

Develop business and marketing plans



Who we research

Consumers, general public, current and target customers

Businesses, including business owners and decision-makers, suppliers, clients and target clients

Stakeholders including employees, management team and Executives, donors, volunteers and Boards

Sector Experience


Disability services

Aged care

Retirement villages

Community health services

Education savings planning

Peak bodies for services, support, research & advocacy

Consumer Markets (B2C)

Packaged food

Backpackers accommodation


Motor vehicle accessories

Home accessories

Allied health services 

Business Markets (B2B)


Building products and services


Office supplies

Motor vehicle accessories

Public sector


Environment and sustainability

Public safety

Social services

About Us

Reflections Research

Reflections Research is a Melbourne-based boutique market and social research agency established in 2011 by Gail Thomson

To us, the name Reflections Research is suggestive of reflective or critical thinking, which can be defined as open-minded, well-considered, disciplined,  informed by evidence and goes beyond the superficial.  This encapsulates our approach to research.  Plus, we love reflections and the alliteration

Professional Accreditation

Gail is an AMSRS (Australian Market & Social Research Society) Fellow and holds QPR (Qualified Professional Researcher) accreditation.  This provides assurance of professional experience, expertise and ethical practice.

All research is undertaken in accordance with the AMSRS Code of Professional Behaviour.  For a copy of our Privacy Policy, please click here.

Why Reflections Research

Reasons to consider us for your next project

Research tailored to your needs

Meaningful and actionable insights

Track record of on-time and on-budget project delivery

Friendly and professional service combined with a passion for great research

Independent research business means lower overheads and the ability to provide cost-effective research

Extensive network of associates means we can assemble the right team, the right skills and scale-up or scale-down to any project size or time-frame


Contact Us








Gail Thomson




Phone number:

0438 345 968